Most event producers understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should:
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
TinselTrade can help you manage outbound and incoming online interactions in a more efficient manner. We streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
We also help you to more easily monitor what people are saying about your event, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
One of the primary game-changers today is Facebook and event companies are learning how to engage audiences online to spur a better response.
Event marketers understand the impact that reaching their desired audiences on Facebook can have on driving awareness and interest in an event. The power of Facebook is its ability to quickly build a community and customer relationships, generate real-time conversation and feedback, create promotions that reach relevant users, and accelerate content-sharing across the web and mobile devices.
According to Facebook, more than 25 billion pieces of content — such as links, news stories, blog posts, notes, photos — are shared each month. Millions of these comments and posts are event-related. Facebook is rocket fuel for word-of-mouth and event companies are experimenting with how to best engage users in order to convert those who “Like” a event to someone who purchases a ticket.
The basic idea behind event marketing – is that after you have planned an event, you want as many people as possible to know about your event, so they may buy tickets to visit it.
As attested by numerous social media commentators, Twitter is huge now, at a growth rate of about 1300%.
Twitter is neither webcasting nor a promotional channel for marketing. Twitter is more like blogging (some say micro-blogging) or short message or group chatting. Thus Twitter is about sustaining conversation. The greater the level of engagement, the stronger the network and the quicker or more flexible you are in responding, chances are, the more positively you will be looked upon. As a guide, best practices of corporations with a strong Twitter presence prescribe daily monitoring and response.
Twitter is excellent for fostering open dialogue and gaining a network of prospective audience or customers. Sneakily (or skilfully) promote your film by telling them about it and asking them what they think. This creates an open line of communication.
Look beyond Twitter online and don’t limit your responses to tweets. Twitter ties in with other social networking sites and blogs. Bear in mind also that Twitter can be linked to more traditional online channels such as your existing websites.
Of the top social media apps used today, Instagram is one of the most popular and fastest growing worldwide. Since its official launch in 2010, the app has amassed an estimated 180 million monthly active users, with the number of Instagram photographs posted to date totaling about 16 billion. Having been acquired by Facebook earlier this year, Instagram’s user base will only continue to expand.
By using Instagram as a means of attracting and engaging potential customers, these major event companies are paving the way for a new kind of event marketing, one that derives its aesthetic appeal from the app’s own unique look.
All it takes is an idea or a theme presented in the form of a hash tag and a viewership can become involved in a project, attracted by the exclusivity of an opportunity to affect those once larger-than-life things that they so enjoy. It is in this way that Instagram has become an innovative marketing platform. And it’s safe to say that Instagram, and its fellow social media applications, will continue to change the face of event marketing as we know it.
Snapchat is on everyone’s lips. Since its founding in 2011, the reputation of the instant messaging service has changed dramatically. Initially ridiculed as a “platform on which teenagers are sharing embarrassing photos”, the little white ghost is now regarded by some as “the holy grail of brand communication with adolescents”.
Snapchat makes it possible to send short messages (“snaps”) in the form of text, photos and videos to friends. The content then deletes after viewing for a set time between 1 second and 10 seconds. Several snaps can be combined into stories, which are available to friends for up to 24 hours.
Snapchat audiences are prime targets for event advertising. Snapchat interesting for marketers: 200 million active users and about 8 billion video views per day show the enormous range of the network. Snapchat is the best way to reach 13 to 34 year-olds.
The concept behind Search Engine Marketing is quite simple: when a person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
We understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When search is relevant to your event then you need to be found. This means creating a search friendly web presence and being well educated about the language people are using in those moments of search. They desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.
A web site is the most important component of your marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it.
Being a creative website design agency, we believe that simplicity is important and it creates a unique presence in visitor’s minds.
Because of the Events Management industry and the type of work involved, we understand how important it is to highlight and convey the attention to detail with imagery.
With a creative team of web designers, TinselTrade can help you to execute your ideas online. Confidently depend on our professional support; we will be able to provide effective Website Designs for Event Management companies.
Event Blogs: It can be safely said that blogging is the new age mantra for marketing strategies and engaging. We have an expert blogger team that will help you write, create, maintain, update, revamp, design and promote your company blog.
Blogger outreach: Bloggers are the most compelling speakers and promoters of ideas online. Our blogger outreach program can help event companies identify the most influential voices in the world of bloggers related to their key areas of operation and engage them effectively to promote their objectives and ideas.
