Most producers understand the importance of a social media presence but often cite three reasons why they don’t spend as much time on it as they should:
That’s understandable! It seems like as soon as you get used to a social media channel, the company changes the rules. Just as you learn to construct the perfect update for one social site, everyone is talking about a new site that you just “have to be on.” Once you get good at posting pictures on your social channels, suddenly it’s de rigeur to post video instead.
It’s enough to make any Producer throw up their hands in frustration and go back to print media forever. This is where social media management companies can help your business shine. Hiring a team of experts who live and breathe social media helps you avoid the frustration of staying current on the latest dos and don’ts and keeps your social channels running smoothly so you’re free to run your business.
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
TinselTrade can help you manage outbound and incoming online interactions in a more efficient manner. We streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
We also help you to more easily monitor what people are saying about your movies, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
One of the primary game-changers today is Facebook and studios are learning how to engage audiences online to spur a better box office.
Movie marketers understand the impact that reaching their desired audiences on Facebook can have on driving awareness and interest in a film. The power of Facebook is its ability to quickly build a community and customer relationships, generate real-time conversation and feedback, create promotions that reach relevant users, and accelerate content-sharing across the web and mobile devices.
According to Facebook, more than 25 billion pieces of content — such as links, news stories, blog posts, notes, photos — are shared each month. Millions of these comments and posts are movie-related. Facebook is rocket fuel for word-of-mouth and studios are experimenting with how to best engage users in order to convert those who “Like” a movie to someone who purchases a ticket.
The basic idea behind film marketing – is that after you have made your film, you want as many people as possible to know about your film, so they may buy tickets to see it.
As attested by numerous social media commentators, Twitter is huge now, at a growth rate of about 1300%.
Twitter is neither webcasting nor a promotional channel for marketing. Twitter is more like blogging (some say micro-blogging) or short message or group chatting. Thus Twitter is about sustaining conversation. The greater the level of engagement, the stronger the network and the quicker or more flexible you are in responding, chances are, the more positively you will be looked upon. As a guide, best practices of corporations with a strong Twitter presence prescribe daily monitoring and response.
Twitter is excellent for fostering open dialogue and gaining a network of prospective audience or customers. Sneakily (or skilfully) promote your film by telling them about it and asking them what they think. This creates an open line of communication.
Look beyond Twitter online and don’t limit your responses to tweets. Twitter ties in with other social networking sites and blogs. Bear in mind also that Twitter can be linked to more traditional online channels such as your existing websites.
Of the top social media apps used today, Instagram is one of the most popular and fastest growing worldwide. Since its official launch in 2010, the app has amassed an estimated 180 million monthly active users, with the number of Instagram photographs posted to date totaling about 16 billion. Having been acquired by Facebook earlier this year, Instagram’s user base will only continue to expand.
By using Instagram as a means of attracting and engaging potential customers, these major film companies are paving the way for a new kind of movie marketing, one that derives its aesthetic appeal from the app’s own unique look.
All it takes is an idea or a theme presented in the form of a hash tag and a viewership can become involved in a film project, attracted by the exclusivity of an opportunity to affect those once larger-than-life things that they so enjoy. It is in this way that Instagram has become an innovative marketing platform. And it’s safe to say that Instagram, and its fellow social media applications, will continue to change the face of movie marketing as we know it.
Snapchat is on everyone’s lips. Since its founding in 2011, the reputation of the instant messaging service has changed dramatically. Initially ridiculed as a “platform on which teenagers are sharing embarrassing photos”, the little white ghost is now regarded by some as “the holy grail of brand communication with adolescents”.
Snapchat makes it possible to send short messages (“snaps”) in the form of text, photos and videos to friends. The content then deletes after viewing for a set time between 1 second and 10 seconds. Several snaps can be combined into stories, which are available to friends for up to 24 hours.
Snapchat audiences are prime targets for movie advertising. Snapchat interesting for marketers: 200 million active users and about 8 billion video views per day show the enormous range of the network. Snapchat is the best way to reach 13 to 34 year-olds.
The concept behind Search Engine Marketing is quite simple: when a person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
We understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When search is relevant to your film, television show or web series then you need to be found. This means creating a search friendly web presence and being well educated about the language people are using in those moments of search. They desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.
A web site is the most important component of your marketing plan. It’s the central hub for your messaging efforts and should have all other marketing materials allocated to it. True movie lovers hardly ever get satisfied with just watching a film. They want to know all the details related to the movie, details like the cast, inspiration behind a story, fresh news about it and even more. Fortunately, the Web era allows us to know a lot about a favorite movie.
Films are made to entertain their audiences, same goes with their sites. Of course, the main aim is to spread to the world what’s great about the film and promote it via trailers with dramatic action, graphically rich animation, awesome sound effects and funny quips about what to expect. Then, there is the film website.
As a rule, a film website launches long before the highly anticipated movie in order to trigger public interest.
Everyone understands that when it comes Search Engines, Content is King!, which means that high quality, relevant and fresh content makes the website credible to the visitor as well as the search engine robots. It is very important to have properly optimized and syndicated content on your website, if you wish to achieve higher rankings during searches.
Our professional SEO content writing team can create superior quality and original content for you that is keyword rich and helps your website quickly rise in search engine rankings. Our content will ensure that visitors to your site get all the information they need and are hooked on to your site for more.
Content syndication services ensure that the information content created by us is disseminated across the web generating quality incoming links. Thus, TinselTrade is your single stop shop if you are looking for quality content writing and content syndication services. Apart from generating focused traffic, content syndication also assists your viewers in recognizing you as a quality information provider, hence, enhancing your brand perception.
